Episode 57: Overcoming the fear that your digital product isn't good enough

Hi bosses! In this episode of Feel Good Business, I talked about a common fear among new online business entrepreneurs, which is: 'Is my digital product good enough?'

I offered some practical advice on how to decide if your digital product is good enough to be sold :)

If you are in the coaching business or starting one, you can download this free 'How to train your brain to think positive' lead magnet to grow your email list from the link below:

https://shikahanuar.com/blog/free-train-your-brain-to-think-positive-mini-coaching-activity

Tell me what you think.

Take care,

Shikah

Transcript 

Welcome to another episode of Feel Good Business. I'm Shikah. I used to work as a counselor and now   I create done for you workbooks and workshops for coaches and for anybody who's in the personal development or self-improvement niche.  So if you are in that niche, you might find my products helpful. 

So anyway, for today, I'm going to share this particular fear that is very common, especially if you are relatively new in the online business space. And this fear is: "Is my product good enough?"  So if you have never created a workshop ever, or if this is the first time you're creating a digital product to sell, you might have these fears running through your mind.

And the reason why we have these fears is because I think many of us have experienced this before - including myself - a particular coach or business owner promises so many things in their workshop- promises rainbows and unicorns and all sorts of outcomes in their workshop. And then when you buy their workshop and go through the materials, you realize that the materials are not as helpful as we hope they are. Or maybe there is a mismatch when it comes to the marketing promises and what they deliver. And because of that fear or that experience, we may also have this fear that we may be doing that to our own customers or our own audience.

So that's why we have this fear sometimes whether our products are actually worth the money, especially if you're intending to charge for your workshop or course, or book or workbook or whatever. You're going to have these doubts, especially if you are doing this for the first time. Anyway, so when you have these fears, this is going to be extra tricky, especially if you are a coach or you are someone

in the business where the results are not very tangible. So if you are a mindset coach, for example, or a life coach or even a spiritual coach, the results of your transformation is not something that can be seen and not something which can be measured in numbers or in statistics. When you are in this business niche, you may have this fear even stronger than people in other niches

For example, if you are a business coach or a financial coach, it's very easy to see how productive or how effective your courses and workshops are because the results are very tangible in numbers, in statistics and all that. However, if you're in different niche, then the results can only be felt and can't be seen.

So that's where this fear comes in, and it's a very legit fear, like I mentioned, and part of the reason is because... m aybe we have imposter syndrome to an extent, and I do not want to encourage all of us to be somehow delusional and attribute more value to our product when it's actually very basic- I don't want us to be delusional in that way, but I also do not want us to feel imposter syndrome where we actually undervalue what we offer.

This is actually personally a battle which I am also working on. This is something which is very common amongst entrepreneurs. I may be in the online business space for about five years, and I still battle with these thoughts and feelings at times.

Anyway, so what are you going to do if you have this doubt in your mind whether your product is good enough to be charged or not? Well, firstly, as long as there is some kind of change or shift which your audience can feel, I think your product is good enough to be charged.

For example, as long as there is a shift in the way they think, a shift in the way they see things, a shift in perspective, a shift in how they feel or as long as they can walk away from your workshop or your course with something tangible, like a tangible plan. Or as long as there is a specific habit, they can start today or tomorrow to achieve a particular goal, your product is good enough to be sold.

That's what I personally feel . Sometimes your imposter syndrome might get the better of you, and you may think, "Well, there are other coaches or other creators out there who are selling the same things as I do, and my products are not special in any way."

However, I would love to remind you that the way you approach creating products and the way you create your products is going to be very different from the way another coach or creator creates their products. As long as you are authentic and genuine in nature when you're creating your workshops, your courses or your workbooks, it is going to be unique from the way other creators are doing it because your own essence, your energy, the way you speak, the way you view things, are going to be very different from another coach or another creator. That is one thing I want to also remind you. So if you have this thought, whether your product is good enough or not to be sold, you can go through the elements that I talked about just now. 

As long as there is a particular shift in how they feel in how they look at things, and if you can couple that with a tangible plan that they can walk away with, I think your product is good enough to be sold.

Anyway, that's all I want to share for this episode.  You can download a few free coaching tools which you can use with your clients or use as lead magnets to grow your business from this blog. I hope this episode has been helpful for you, and I'll see you in my next episode.

Goodbye.