How to create consistent content (and have fun doing so!)
"Stop creating free content!" I recently heard this sentence from a course creator.
I’ve noticed that some business gurus claim that creating free content is akin to a waste of time.
"It's better to create low-cost items, run ads, get people to buy and then nurture them in your emails," they say.
This method makes sense as a business owner because they are focusing their efforts mostly in activities which bring in the cold hard cash.
However I have a gut feeling that if you want to create a ‘legacy’ - in other words, a business which lasts decades - your life-changing content needs to exist somewhere : in your blog, your podcast or in your YouTube channel.
I still think content is king right now because before your clients bought your courses and programs, they likely
have listened to your podcast eps before
have been watching you on your IG stories
watched your YouTube vids
That’s why I created ready-to-post high-engagement IG captions like these to help you stay consistent on IG whilst you focus on creating your signature course or program. At least you can tick one thing off your to-do list this month!
But we have to admit that creating consistent content is hard.
Hence, I'm sharing 5 strategies which have helped me stay consistent (on some platforms!) and have some fun whilst doing so.
Strategy 1: To create consistent content, honour your in-born talents and inclinations
What mode of content creation feels the easiest for you? Are you a natural-born writer, love talking into a mic or love being in front of the camera?
It's time we own our innate gifts and honour them.
If you are a natural writer, focus on writing emails, blog posts, IG captions. If you are a natural in front of the camera (I envy you!), focus on YouTube, IG stories and IG 'live'.
Video marketing is all the rage. But if you are a talented writer and have to force yourself to create videos every single time, chances are, you will not be consistent with your YouTube channel.
Or, you will start hating content creation!
Thus, it’s best to honour your inborn talents and then look out for courses which teach you how to make sales and get traffic with your talent.
For example, if you are a camera-loving person, you can purchase courses which teach you how to get sales with YouTube videos or IG stories.
Strategy 2: Don't tie too much expectations to every piece of content
We all know that in the business sense, every free content has to lead to a freebie, which leads to a funnel, which should lead to a sale.
I would also suggest that we create our content with joy and with the purpose of serving our audience.
Not every email we write has to have an intention to sell. Not every IG caption needs to promote something.
We can create content simply because it gives us some kind of satisfaction or joy.
To be practical, we do need to balance our 'fun' content with strategic content to get our business running.
But not every content has to be strategic because we may burn out if we only publish perfectly curated, perfectly strategised content! And where's the fun in that?
Strategy 3: Try a new tweak or two
To keep content creation fresh (and fun), try a new tactic or two.
If you see a celebrity coach you admire addressing you by your first name in her newsletters, you can try the same method if you have not done so.
Keep following other entrepreneurs you admire and observe how they create their videos, podcasts and emails. And try a new tactic or two to your content to keep the excitement going.
Note that these tweaks are supposed to be small tweaks.
I won't suggest that you do a complete overhaul of your sales funnel if it has been working well for you, unless you don't mind the risks ;)
Strategy 4: Keep reading, watching and consuming content to get ideas and inspiration
I've seen some coaches tell us not to consume other people's content so that we don't unintentionally 'copy' them.
I beg to differ because we do need to broaden our knowledge. I feel that we need to be reading books, taking courses, watching videos and listening to podcasts related to our coaching topic.
When we consume fresh, new content often, we will get 'aha' moments which we can share with our audience.
As an example: I notice that when I make time to read, I have a stream of ideas and topics to write about. I will write about them from my perspective, which makes my content 'me'.
Strategy 5: Outsource some of your content creation
Perhaps you simply don't have the time or energy to create free content.
If you have the means to hire someone to write blog posts, captions, video scripts for you, why not do so? You don’t have to feel guilty or embarrassed because every big-name coach or entrepreneur out there works with a team.
Or you can get my ready-to-post challenges like this one to get your Facebook group content done for you in a snap.
Creating consistent content can be fun if we bear these 5 strategies in mind.
I’m curious: what's your strategy to create consistent content?
Let me know in Comments or send me an email at shikah@shikahanuar.com
As always, wishing you much blessings and abundance in your business.
Shikah
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