Think you have nothing valuable to offer your clients?

Coaches, ‘value’ is subjective. What’s not valuable to one person can be of great value to another.

Two days ago, I went down the rabbit hole of browsing Reddit to see why people are skeptical of life coaches.

I find it refreshing to see other people’s perspectives. One skeptic’s comment struck me as memorable.

He said that life coaches are nothing more than ‘sounding boards’ - and you can get ‘sounding boards’ for free amongst your friends and family members.

I find this interesting.

Because there are people out there who will shell out money for ‘sounding boards’.

If a coach makes them feel 1) empowered 2) assured 3) a certain way which gives them confidence, some people will happily pay for that.

Value is subjective.

What is not valuable to that commenter, can be valuable to someone else.

There are some influencer-coaches who sell their manifesting courses at high prices (read: over a thousand dollars) and people pay partly for the ‘transfusion of energy’.

They want that coach’s rock-solid confidence, admire her energy and go-getting attitude.

And they find it helpful to immerse themselves in her energy because it makes them feel confident too.

I personally don’t find it worth it to pay $1000+ for a transfusion of energy, but who am I to say?

Thousands of women have enrolled in her courses. So there are people who find great value in that.

We may think that what we can offer is of little value. But who are we to judge? Value is subjective, after all :)

However, I personally believe that it is good to offer something tangible to clients instead of just riding on a transfusion of energy.

(Unless you are a big-name coach with a solid following which means you can offer anything you want :D )

It helps your clients and you too when you offer them exercises, assignments alongside motivation and feelings of empowerment.

Appealing to both your clients’ emotional and logical sides is a win-win for everyone.

If you use my experience-based done-for-you coaching tools, it's easy for you to assign exercises to your clients so that they will feel their investment in you is doubly worth it.

And if you want a done-for-you mindfulness course to add to your list of income streams, you can get it here.  (You get 51 slides, a ‘written for the ear’ script and even a mindfulness workbook. All set to launch ASAP :))

I’m in the middle of launching a sales copywriting service tailored for coaches and course creators.

I’m excited about it, although I’m not sure if this will be a hit or not.

Meanwhile, take care of yourself and thank you for adding great value to your community and the world.

Sincerely,

Shikah

Not a ‘hustler’? That’s okay.

Hi Coaches, this is your permission to work the way you want if ‘hustling’ isn’t your thing.

It all started with me wanting to be more ‘productive’. Ugh.

I was driven to create a strict work schedule. After reading that many self-employed people have a strict schedule of working from 9-5, I decided to see if it works for me.

I knew it was a mistake but I bulldozed that. 

I started with a 9-1pm work schedule. A strict one which I said I will stick to, come hell or high water. Even if I felt uninspired. Even if I felt exhausted. Even if I felt no motivation.

I was very happy for the first 2 days. I am working on a done-for-you mindfulness workshop (launching soon!) and everything fell into place.

And then I slowly started burning out. Yes, after 4 days, my brain was fried.

I was burning out because ignoring my alignment and how my body felt, was the wrong move for me. (Can you relate?)

I wish I am a ‘hustler’. I have friends who are ‘hustlers’ - they can sleep for 3 hours a day, go for their day jobs and then work on their side hustles at night. I wish I can be like that.

But let’s face it - some of us will suffer if we do this whole hustling thing. 

Some of us are made to work with inspiration and flow.

We are superstar workers when we work in the flow (hands up, my flow mates!). Blog posts write themselves. The creative output is on point. Our email newsletters hit the spot. Our videos and podcasts get ‘likes’ and people saying ‘thank you - this helped me so much!’

Acceptance is key for us, I think. I’ve accepted that I can’t work a strict routine everyday.

Do I feel frustrated sometimes? Yes. I launch lesser coaching workbooks when I could have launched one week after week like a machine. 

Do I feel happier and enjoy life more everyday when I work with my flow? Yes.

It’s not worth it to sacrifice my alignment and sanity just to ‘get a new workbook launched fast!’

And as coaches, if you are burnt out, exhausted and running on empty, you have nothing to give to your audience.

Give yourself permission to work with the flow if that is natural to you.

Forcing yourself to be miserable is not going to help yourself, your loved ones or the world.

If you want to encourage self-care to your audience, you can email them some of the coaching tools in my done-for-you self care workbook. Or even use the tools as group coaching material.

If you like listening to podcasts, I have recorded a 5-minute episode here.  My podcast is still new (and I have not even decided on the podcast cover yet).

Or listen to it below:

Meanwhile, take care of yourself!

Sincerely,

Shikah

Stressed that you are not a big-name coach?

“Your life purpose does not have to involve changing the WHOLE world. 

Your purpose can be fulfilled by changing YOUR world.”

I clicked ‘pause’ on the YouTube video I was watching. It was a video by Sonia Choquette - intuitive coach extraordinaire.

Is Ms. Choquette right? 

Is changing our own little ‘world’ enough for us to say we are living our ‘life purpose’?

I had the thinking that if I am not the next big entrepreneur who makes 7 digits per year, I’m not fulfilling my biggest potential. And my life purpose journey has fallen short.

But - not all of us are destined to be big-name coaches like Gabby Bernstein or Denise Duffield-Thomas. (Or worse, comparing ourselves to Queen Oprah!)

When you make just ONE person feel good about themselves, it has a ripple effect.

Let’s look at how this cycle works

You make a frazzled mother feel good about trying her best even though she feels like a failure > She got in a good mood > And attended to her kids cheerfully that day > Her kids were happy to have a present + relaxed Mum > They got in a good mood too 

If you shift the vibe of just one person, her whole community benefits from it.

So don’t be disheartened if you are spreading light and positive messages around but feel that you are just impacting ‘one’ person.

That ‘one’ person will extend your positivity to her circle. And this circle will grow.

So thank you for the work that you do, coaches.

Sincerely,

Shikah

FREE (BRANDABLE) Discover Your Gifts Coaching Tool + NEW Discover Your Life Purpose Workbook

Hey Coaches - if you are thinking of launching a Discover Your Purpose program, you will love this new brandable workbook!

I have created a FREE Discover Your Gifts and Talents coaching tool which you can download and use with your clients at the bottom of this post.

I want to genuinely help you coaches create positive change in this world in an easy way.

That is why I have created a Discover Your Life Purpose and Passion Workbook which you can brand and use with your clients.

So how can your clients transform with this Discover your Life Purpose & Passion Coaching Workbook?

1. Discover their unique gifts + talents and being authentic to themselves

2. Learn how to discover their true life purpose + start experiencing clarity

3. Start finding their true passions + honour them

4. Learn how to make the BEST decisions with my Value Score Method

5. Uncover their authentic life values and respect them

Can you personalise this Workbook?

Yes, you can swap the images, tweak the branding colours in the Challenge workbook to be in sync with your brand.

Want the free and brandable Discover your Gifts and Talents coaching tool?

Use this as a lead magnet to get more subscribers, or as content for your blog and save time!

Take care, thank you for the work that you do and may you have a wonderful day today.

Sincerely,

Shikah

PS: In short, I have created Discover Your Life Purpose Workbook which you can edit and use with your clients. Save your time and energy and spare yourself all the headaches associated with creating coaching content!

Make the BEST business decisions with this method

Coaches, if you can’t sleep at night obsessing over business decisions, this method can clear your mind.

I’m sure you have pictured many ways to expand and get more reach for your coaching business.

Maybe you feel tempted to offer ‘ABC’ service to your clients because you are very driven to hit a six-figure income this year.

Maybe you have considered creating 10 Instagram Stories everyday to stay relevant to your audience. (Even though you know in the deepest corner of your heart that you are going to hate doing all these)

I’ve been there too.

I will share one method for you to get crystal clear on your decisions so that you can continue to enjoy running your business.

If you are lost and indecisive if you should offer this extra service or that, take note of your core life values.

Sounds boring at first glance, yes?

Well, you can start by listing down your top 5 life values. I will give mine as an example.

My current list - in order of importance

1. Freedom

2. Health (including mental health)

3. Relationships and friendships

4. Wealth

5. Fun

You can then create your business to line up with your values - especially your top 3 values.

For example, I choose not to offer 1-1 services right now although I get emails almost everyday requesting for custom workbooks.

At this moment, offering 1-1 services does not fulfil my HIGH need for freedom.

And stressing over deadlines - coupled with my need to produce high quality work - will affect my mental health.

Take note of your values before collaborating, launching a service, introducing a new system, trying a new marketing tactic - you name it.

Your values will change as time passes.

So your business is likely going to shape-shift to meet your values and not remain the same - provided that you honour your values.

I feel called to share this info with you after watching too many motivational YouTube videos last week, thanks to a flu bug. What a fun week it was.

Meanwhile, let’s send our blessings to people who need them and pray for peace.

Shikah